How much money is needed to open a beauty salon. How to choose the format of a hairdresser and start your own business. Opening a beauty salon - a business plan at the initial stage

Often, some business women have the idea of opening a beauty salon and spa centers. At the same time, in each individual case, there are peculiarities and differences from the standard business plan.

Opening a beauty salon - a business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogs as a basis.

Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic volatility, the data available in the media is quickly outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can help a lot in this case.

Stages of organizing a salon business

It already happens in practice that the owners of this business are women. Despite the fact that this is the "weak" half of humanity, it is women who understand exactly how to organize a beauty salon.

The first stage is, of course, thinking about the idea itself. Basically, it occurs among specialists in this field, who are tired of working for someone.

An example is the conflict between a manicure master and the owner of a beauty salon. As a result, the specialist is left without work and is offended by the whole world.

It seems to the master that she is able to carry out the opening of a beauty salon, the business plan of which has even been formed in presumptive terms.

The second step is direct registration legal entity... It is very important for yourself to determine the status of a business entity, since individual entrepreneur it will be very difficult to obtain the medical license required to operate.

The third stage is finding a suitable room. It requires the greatest amount of time, since the location of the salon influences the success of the salon, namely: it must be at least the first floor of a residential building (it is better if a separate building). Matters it appearance, design decoration, the presence near similar salons, as well as potential customers (in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage is to document the capacity for water and energy supply. This factor is very important for doing business. All documents with energy sales organizations, Vodokanal and local utilities must be drawn up in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for a possible redevelopment (if necessary) with the obligatory invitation of an expert from the BTI as a specialist.

The fifth stage is to conduct a high-quality advertising campaign with the involvement of relevant specialists. Installation of outdoor advertising is possible in this case. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register, registration of the necessary package of documents. This may also include the conclusion of an agreement on the connection of a fire alarm.

Recruitment process

This is also a rather laborious and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand.

Therefore, this process is often not only laborious, but also painful, since the owner of the salon has to repeatedly refuse applicants or fire inappropriate ones.

Those housewives who try the services provided by their specialists on themselves do the right thing. First, they will be confident in their quality. Secondly, they will be able to painlessly recommend this or that specialist to their friends for their image.

An important role is assigned to the salon administrator. He is obliged to coordinate all the work of the beauty studio, to bring to customers various promotional offers, as well as new items in the provided hairdressing and cosmetology services.

And, of course, an accountant is an irreplaceable employee. This should be a specialist in accounting and tax accounting.

Equipment

The equipment must be ordered already when all the necessary documents for the purchase or lease of premises have been completed. Even if this room requires some kind of repair work, anyway, when ordering equipment, a delivery time of up to three months is possible. Upon receipt, it is imperative to check all certificates, warranty and service contracts. Its installation should be carried out only by professionals of the supplier companies.

Certification and licensing

One of the answers to the question: “What is needed to open a beauty salon?” Is the correct execution of all permits. There is no licensing for ordinary consumer services. However, in order to avoid any misunderstandings in the future, it is necessary to contact the local administration with this issue.

But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printing products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: "How to make a beauty salon profitable?" correct design business cards and brochures. We must not forget about such a necessary document as the price list, which should always be in the lobby and be available to visitors. Then they will ask questions only on those items of service provision that are not reflected in the price list.

Buying consumables

By them it is necessary to understand all those little things that are necessary for specialists of a beauty salon in the implementation of their professional activities.

The effectiveness of beauty salons

As with any business, efficiency represents the profitability of beauty salons, which depends on marketing research the market for these services either by the owners themselves or by specially hired professionals. In connection with the appearance on the market of new types of cosmetics and equipment, the improvement of cosmetic procedures and hairdressing services, the requirements for the organization of the salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is drawn up already taking them into account, will be successful. One of its sections should be mandatory professional development or special trainings by masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money is needed to open a beauty salon cannot be answered unequivocally. This largely depends on the location of the salon itself. When it comes to large city, then the cost of the premises is much higher here. But this expense item has the largest share in the total cost.

However, in such a city there is the prospect of further expanding the client base and getting more profit. At the same time, of course, the requirements of customers are higher, therefore, highly qualified specialists are needed.

The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetic services, then the need to purchase expensive equipment and provide high-quality lighting should be taken into account. However, in this case, you can cheat a little.

For example, if massage services are provided in the salon along with cosmetology services, then for these two types, one folding couch is enough. At least for the first time. The main thing is that the administrator has a correct schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of 100 square meters will be in the range from 98 thousand to 165 thousand dollars.

The largest share in the costs is: repair of the premises (50 thousand - 75 thousand dollars) and the purchase of equipment (up to 50 thousand dollars).

Considering the structure of the required equipment, you should clearly define what you need to buy first. So, a hairdresser's chair costs from 4 thousand to 12 thousand rubles, and apparatus for body shaping and lymphatic drainage - within 120 thousand rubles.

However, one cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it should be noted that a beauty studio should be created under the same close scrutiny as any other business. Records of income and expenses should be kept at the proper level, and profitability should be monitored constantly. Only in this way it will be possible to timely identify weaknesses in business and respond to them by implementing certain measures.

How to start your service business? A good option is to open a hairdresser. Of course, it is not so easy to organize an establishment from scratch. This view business is not for the lazy.

The material is intended for those who are not afraid of difficulties and are ready to work for a good profit. The best owner of a beauty salon is a person who knows the whole process of organizing the work of a hairdressing salon. Many successful business women who became the owners of expensive beauty salons started out as simple craftsmen.

Open a hairdresser: where to start

Conduct marketing research. Find out if there are beauty parlors and other establishments in your chosen area that offer haircuts and hairstyles. Specify their level, quality of services, number of staff, working hours. Your task is to collect more information about your competitors.

Think about what it will be

Pay attention to the following criteria:

By price level

During your marketing research, you must understand what kind of population lives where your hairdresser will be located. A wrong assessment of the situation can nullify your efforts. There are three types of establishments.

Economy class hairdresser

Affordable prices, minimal set services. They perform haircuts for men and women, styling, painting, perm, manicure. Usually, the institution is located in a residential building or a shopping center in a residential area.

Modest premises, inexpensive equipment. The owner earns income from a large number of low and middle income clients.

Medium-priced hairdresser

High class craftsmen. A wide range of services. Cosmetologist. Pedicure services, biowave, lamination, etc. Prices are higher than in a regular hairdresser.

Modern equipment, good repair. Clients: "middle class", who cannot afford VIP salons yet, creative youth, middle-aged ladies, caring for themselves.

Elite class establishment

For wealthy clients. Excellent design of the premises, expensive equipment, professional cosmetics. Masters trained in well-known companies both in Russia and abroad.

According to the list of services provided

Decide what services you can provide at your establishment. The higher the level, the wider the list of services.

For an economy class hairdressing salon, the following are required:

simple men's and women's haircut;
model haircut;
painting;
curling;
styling;
manicure;
shaving.

For a mid-range hairdresser add:

lamination;
coloring;
biowave;
fashionable haircuts;
weaving braids;
art painting of nails;
pedicure;
cosmetologist services that do not require the qualification of a “dermatologist”;
sale of quality hair care cosmetics.

For a prestigious style studio, in addition to the above services, the following are required:

image creation;
stylist services;
author's haircuts or the ability to bring to life any version of the hairstyle you like;
high-quality expensive make-up;
spa treatments for hair care;
sale of high-quality styling products, masks, shampoos, balms of famous brands.

By the number of jobs

Allocate:

small hairdressing salons. Male and female master, manicurist. Sometimes there is an administrator. In total - 3-4 people;
a medium-sized salon: two for women, two for men, two manicurists, a pedicure master, an administrator, a cleaner, a beautician. In total - 10 people.

It is impractical to keep more staff. Expensive salons often employ the same number of masters as in a medium-sized barber shop. Or a couple more people.

If you plan to open a cheap establishment, you can significantly save on wages for hired workers by serving clients yourself at first. This is where your ability to handle scissors and a hairdryer comes in handy.

If the owner of the establishment is a master with a name, this fact will only add prestige to the establishment.

By clientele

The higher the price level, the better the services should be. Focus on a certain circle of clients:

Inexpensive hairdresser. Pensioners, children with parents, public sector workers, schoolchildren, women who prefer to cut their hair faster and leave.
Mid-range salon. Grooming ladies, managers, bank workers, youth, entrepreneurs.
Elite style studio. Big business owners, wealthy ladies and gentlemen, show business stars, glamorous girls who have successfully married.

Practice shows: hairdressing salons are the fastest universal type category "economy".

What you need to open a hairdresser

Correctly executed documentation and the availability of the necessary permits from government services will help to exclude claims from the regulatory authorities.

Business registration

Most of the owners of beauty salons register individual entrepreneurs. Causes:

faster;
simpler;
cheaper;
lower taxes;
accounting according to a simplified scheme.

Important: ( authorized capital, seal, bank account, mass of constituent documents, etc.).

Are you going to start a hairdresser from scratch with a friend or relative? Then create an LLC. Get ready to pay for the services of a visiting accountant.

Documents for opening a hairdresser: permits

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary and epidemiological conclusion.

So, what you need to open a hairdresser, from documents and permits:

Before opening an institution, provide Rospotrebnadzor with a notice of the start entrepreneurial activity.
From the fire inspection. The premises of the hairdresser must comply with fire safety regulations.
The room itself, working conditions, all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance with standards and conducts.
The staff is obliged to have.

Taxation

The entrepreneur decides which taxation system to choose for himself. Hairdressers most often work on UTII or STS. Sometimes they switch to PSN.

Calculate how much income you plan to receive. If the annual turnover is up to 900 thousand rubles, choose UTII. With a turnover in excess of this amount, it is worth acquiring a patent for engaging in this type of activity.

Note! Only individual entrepreneurs can use the patent taxation system. Required condition- the number of employees in the reporting year cannot exceed 15 people.

Premises

For one workplace there must be at least 7 square meters of area. In economy class hairdressing salons this requirement is often not met. The master has to work in cramped conditions.

The inconvenience affects the quality of the haircut and the health of the hairdresser. You can hardly count on the full impact in a cramped closet. Consider this nuance when choosing premises for your establishment.

In inexpensive hairdressing salons, women's and men's rooms are often located in one large room. Try to separate these areas. Many clients do not want their head in curlers or during painting to be seen by the man in the next chair.

Do you think this remark is insignificant? A survey of women with an average income level showed that they prefer establishments with separate male and female halls.

The requirements of the sanitary-epidemiological and fire services are as follows:

it is forbidden to place a hairdresser in the basement;
a prerequisite for starting work is the presence of a water supply and sewerage system;
the room should have a ventilation system separate from the rest of the building;
it is forbidden to paste over the walls with paper wallpaper.

Equipment

The minimum list of equipment and consumables:

large mirror on the wall;
2 armchairs for clients of the establishment;
shelves and cabinets for tools and supplies;
dryer or sink combined with an armchair for the client;
boiler or flow-through water heater.

At first, if your premises are located in small apartment removed from the housing stock, you can wash your hair in a former bathroom. Stationary hair dryers can be used instead of a dryer. There must be at least 2 of them.

You will need equipment for:

clients' haircuts (combs, scissors, hair dryers, hair clippers);
manicure-pedicure (scissors, napkins, special drying);
provision of cosmetic services (special chair, table, napkins);
arrangement of a hall or a room where clients will wait for their turn to the master.

You need consumables and inventory: professional paints, oxidizers, balms, styling products, clips, curlers, towels, etc.

Advice! Buy a TV coffee table, comfortable armchairs or a sofa, a selection of fashion magazines with modern hairstyles. The client should not be bored in the queue.

Staff

They go to "their" master from the other end of the city. Good staff is the key to the success of your business.

Look for professionals, invite talented young people who are ready to work for a modest remuneration, just to gain experience. The higher the level of the beauty salon, the tougher the requirements for the master.

Here again your knowledge and experience will come in handy, allowing you to assess how promising a particular applicant is for the proposed vacancy.

Minimum number of staff:

1 male;
1 female master

At first, you may have to perform the duties of an administrator. As the business expands, hire a good organizer, cleaner, beautician, manicure and pedicure specialist.

Services

What services can you get in modern hairdressing and beauty salons? Common to exotic:

Among the exotic: peeling in the pool with fish, non-traditional types of massage, intimate haircut. Such services are provided in designer salons and elite class establishments.

Popular and promising directions activities - to open a children's hairdresser or a beauty salon for animals. Open a similar establishment in a prestigious area for wealthy clients.

How much does it cost to open a hairdresser and the payback period

Is it profitable to open a hairdressing salon? Of course! The level of income directly depends on your efforts in organizing work and recruiting. Once you figure out how to get customers interested, things will go well quickly. A stable flow of customers will provide a good profit.

Let's make an approximate calculation - how much it costs to open an economy class hairdressing salon:

redecoration of premises: about 100 thousand rubles;
purchase of consumables with a two-month supply: from 100 thousand rubles;
equipment and inventory: from 200 thousand rubles;
wage personnel: up to 60 thousand rubles. (staff 4 people). Set% of revenue for craftsmen;
advertising events, distribution of flyers and business cards: up to 10 thousand rubles;
services of a visiting accountant, tax administration: up to 15 thousand rubles. monthly.

Result: about 500 thousand rubles.

Premises in non-residential premises? Are you about to buy out a suitable area? The costs will increase many times over. Opening your own beauty salon from scratch costs from 2.5 million rubles.

The payback period depends on:

good location of the establishment;
professionalism of staff;
the level of culture of the craftsmen;
list of services provided;
competent pricing policy;
the right approach to promotions.

How quickly will the costs be recouped? With good luck, the numbers look like this:

a popular hairdressing salon has 20 or more clients a day;
haircut cost: 180 - 500 rubles;
daily earnings on average will be from 3 to 8 thousand rubles;
monthly you will receive from 90 thousand rubles.

Really "recoup" the invested funds in 2 years. An increase in the flow of customers reduces the payback period to 1–1.5 years.

The situation is similar with expensive salons. A haircut or painting in an elite establishment is much more expensive. But, the cost of services is also much higher. Causes:

expensive cosmetics;
elite consumables;
a master with a name that won't work for a penny.

Maintaining the image of an exclusive salon requires constant expenses for acquaintance with novelties in the world of style, training of masters in well-known brand salons, participation in hairdressing competitions. It is obligatory to purchase expensive magazines, update the design of the premises, etc.

The payback period for prestigious beauty salons is comparable to that of cheap hairdressing salons.

In times of crisis, beauty salons of medium and low price categories survive. The number of elite style studios is steadily declining until the economic situation improves.

Discounts, promotions, bonuses will help to attract customers. Customers are pleased with the "free service", for example, a pedicure for a model haircut at half price. Good idea- a birthday certificate for a certain amount, etc.

Invite a good male master. There is a minimum of consumables, the speed of work is higher, the cost of fashionable men's haircuts is comparable to women's. Caring for your image has made many of the stronger sex regular customers of beauty salons. They leave considerable amounts there. Consider this nuance.

Now you are aware that opening a hairdressing salon from scratch is within the power of those who are in love with their business, who want not only to make a profit, but also dream of making a client beautiful.

A video about the nuances that are encountered when opening hairdressers and beauty salons from scratch:

Guidelines for opening a beauty salon: choosing a concept, documents for opening (registration), requirements for premises, equipment and personnel, obtaining conclusions from the SES and Pozhtekhnadzor.

You decide to open a beauty salon, then you first need to decide on the concept (business model), that is, to determine its class, size, range of services provided and the number of jobs. This should be done on the basis of marketing research, i.e., social data. surveys and other statistical information giving an idea of the needs target audience in salon services and the degree of its ability to pay. Without this information, you run the risk of opening an expensive establishment in an area where the population is barely making ends meet, or a budget option - where people are used to living according to the highest standards, which will lead to ruin.

Choosing a business model

There may be several business models for a beauty salon:

Economy option. An establishment of this level provides inexpensive hairdressing services, nail care and some cosmetic procedures. Differs in inexpensive interior decoration, cheap equipment and care products, does not high level staff qualifications.
Business Class. In such an institution, not only image, but also cosmetology services can be provided, and their range is quite wide (up to several dozen). The prices, in comparison with the economy variant, are much higher. Qualification of specialists - at a decent level, tools and equipment are used trade marks representing the middle price category. Nice finish premises.
Prestige, luxury or VIP class. These salons are distinguished by a high level of service, expensive, presentable finishes, the presence of expensive equipment, elite care products, a wide range of image and cosmetic services. If they are ready to offer their clients various spa programs aimed at relaxation and health improvement, then such establishments are no longer classified as beauty salons, but as spa salons.

Luxury establishments differ from prestige class salons by a higher price level and the use of unique techniques in their work. In VIP salons, prices are even higher, they are closed establishments for the elite, characterized by an individual approach to each of them.

We recommend that you familiarize yourself with even more detailed instructions on opening a beauty salon in the first person (business owner). The material is full of subtle points and practical advice.

Registration procedures

Consider what documents are required in order to open your own beauty salon. First, you need to choose any convenient organizational and legal form (individual entrepreneur or LLC). The situation with the choice of OKVED codes is more complicated. If it is not planned to perform any medical manipulations in the salon, then OKVED codes of the section of personal services will do:

93.02 Provision of services by hairdressers and beauty salons
93.04 "Physical culture and recreation activities
93.05 Provision of other personal services

If medical services will be provided, then the following codes must be specified:

85.14 Other health care activities
85.14.1 Activity of average honey. staff

You can add the code "85.12 Medical practice" if you plan to involve doctors in the work.

It is important to understand which salon services are medical and which are domestic. This will help not only the analysis of classification by OKVED codes, but also by OKUN codes 019326, 019327, 019329, 019332, 019201, 019339.019338, 081501.

To household include image services, which are divided into hairdressing and cosmetic. The first is performed by a hairdresser, and the second is performed by a cosmetician or beautician who performs such manipulations as:

manicure;
pedicure;
coloring, eyelash extension;
coloring, eyebrow shaping;
hygienic massage of the face, neck;
bikini design without wax melting;
the imposition of masks;
decorative makeup;
toning, softening foot baths and foot massage.

To medical include cosmetology services, for the implementation of which a medical license is required. Their list is given in the regulation on the medical entity. activities and in the order of the Ministry of Social Development No. 323.

Cosmetology services divided into two groups. The first group consists of those that can be carried out by nursing staff with the specialization " nursing cosmetology»:

camouflage (medical makeup);
manual techniques aimed at eliminating skin disorders (piercing, mechanical cleaning face, depilation, etc.);
sparing hardware techniques (brossage, ultrasound cleaning, paraffin therapy, etc.);
surface chemical peels, etc.

The second group of cosmetology services can only be carried out by dermatovenerologists specializing in therapeutic cosmetology:

injection techniques (administration of therapeutic drugs);
hardware techniques (tattooing, electrolysis, etc.);
chemical peels (middle and deep);
honey. prescribing studies, medications, prescribing prescriptions, etc.

Taxation of a beauty salon

In accordance with paragraphs. 2 p. 2 and p. 6 of Art. 149 of the Tax Code of the Russian Federation, cosmetic procedures, in particular, therapeutic cosmetology, are not subject to VAT due to the fact that they are related to types of medical activity. However, this does not apply to cosmetic procedures, therefore they are subject to VAT.

All household services of the salon are suitable for the taxation system in the form of UTII, which is very convenient: accounting is much easier. The medical services of the institution are subject to either a general or a simplified taxation system.

Requirements for premises and equipment

SES requirements to the beauty salon (premises and equipment) are registered in SanPiN 2.1.2.2631-10. Be sure to check out this complete list of rules. Here I will give some of them as an example.

Some SES standards:

So, the salon cannot be located in the basement, but it is allowed, for example, to equip it in a former apartment, previously transferred to a non-residential fund.
It is not allowed to set up such establishments in buildings without sewerage and internal water supply.
Special requirements apply to ventilation systems: they must be isolated from the ventilation systems of public and residential buildings.
It is forbidden to glue paper wallpapers in the rooms where the procedures are carried out.

Key hardware requirements:

All purchased equipment and consumables must be supplied with certificates, passports or registration certificates.
Only devices approved by the Ministry of Health are allowed for use.
It is obligatory to have contracts for warranty and post-warranty service of devices.

Acc. with the Regulations on the licensing of honey. activities, if medical manipulations are performed in the salon, then the manager must have a higher medical education.

The process of obtaining a medical license, conclusions of the SES and Pozhtekhnadzor.

All medical activities in a beauty salon are subject to compulsory licensing acc. with the Regulations on the medical entity. activities. It specifies complete list documents that must be presented to Roszdravnadzor.

Before that, you will have to visit Pozhtekhnadzor, where you need to submit standard set papers in the form of a magazine on instructions, documents on availability fire alarm etc.

Contacting the SES (Rospotrebnadzor) is usually more difficult. To obtain a positive opinion from this organization, it is necessary to comply with all the requirements presented in the huge list of SaNpin 2.1.2.2631-10 and provide supporting documents.

In general, preparation for opening a beauty salon from scratch will take at least a year. In terms of legislation, the functioning of these establishments is poorly developed, therefore, legal changes and additions constantly appear, which must be constantly monitored.

In spite of economic crisis, beauty salons are in great demand among the beautiful half of humanity. Striving for beauty is always inherent in them. And women are sometimes ready to pay very big money for it.

There are two options for starting your own business in the beauty industry: buy a turnkey ready-made establishment or do everything yourself. In order to open a salon from scratch, you need to think carefully about everything, have an accurate idea of what you are doing, and draw up a business plan for the implementation of this event. Let's talk about this in order.

Possible risks:

Commercial risk... To avoid it, it is necessary to carry out permanent ones.
Competitors' actions... Constantly study competitors, monitor the quality of the services provided, constantly expand the scope of activities, introduce elements of innovation.

Calculate how much money you will need at the initial stage:

company registration;
obtaining permits;
purchase or rent of premises, its renovation;
purchase of furniture, equipment, tools that will be used in the work;
advertising campaign.

Calculate the costs in the course of the work of your establishment. They can be divided into permanent and temporary.

Fixed costs do not change over a long period of time. These include:

taxes;
rent for the premises;
his protection;
utility bills;
salary for the administrative staff of the team.

Variable costs- change proportionally in accordance with the change (decrease or increase) in the total turnover:

the size of purchases of materials required for work;
piece-rate wages of specialists.

You can find out detailed information about opening such a business from the following video:

What documents are needed?

To start, the activity must be legalized. The enterprise must be registered as a subject of economic relations.

In an already open institution, the following documents must always be present:

a document for the premises (property, rent);
a document proving your business activity;
the conclusion of the SES that the premises and equipment comply with sanitary standards;
waybills for the funds used;
price list;
book of complaints and suggestions.

Range of services

Analyze what range of services your company will provide. There are a lot of them, for example:

hairdressing services;
manicure;
solarium;
cosmetology services;
massage room;
SPA (physiotherapy);
tattoo;
mono services;
make-up cabinet;
body care services and many others.

All of them are in demand, and you can get a lot of clients if you approach this issue correctly.

Required premises

The best option would be when the premises are your property. Otherwise, you have to fork out for rent. With a small profit, this will be very costly.

The room should be located in a walk-through place, it should be noticeable, preferably it should be first floor with a separate exit... This is very important, because the number of clients depends on the location.

Study pedestrian and car traffic. To do this, you can simply observe for an hour how many people will pass by your establishment.

It is advisable that your salon is not located near a hospital, cemetery or dump. A nice place gives a feeling of wealth.

Do not forget to analyze the presence of nearby competitors: are there similar points nearby, their number, the services they offer, prices. Rate their strengths and weak sides... Visit them if necessary.

Check the serviceability of the sewerage, water supply, heat supply, wiring. Specify what can be changed, it may be necessary to move outlets, taps, install washbasins, etc. It is better to coordinate this with a specialist. An important point- security of the premises, consider this issue.

Take care of the little things: convenient access and parking, shop windows, high ceilings, as little as possible load-bearing walls, several water supplies, an emergency exit, neighbors with whom you will not have conflicts. We must not forget about the requirements of the law - assess the compliance of the premises with the norms of the SES and the fire inspection.

Design

A beauty salon is a place where “the frog turns into a beautiful princess,” and everything should correspond to this transformation:

It is necessary to create harmony with a well thought out layout, color solutions, lighting and materials.
The appearance of the establishment attracts the client's attention. The interior setting should make the visitors relaxed and calm.
Well-chosen colors, soft furniture, curtains on the windows, flowers will contribute to the comfort of the room.
The client should leave satisfied, he should have a desire to visit your salon again.
Invite a designer if necessary.
It is necessary to use the space of the room as efficiently as possible.

Equipment

Now the time has come to purchase the equipment appropriate for the salon. Its selection will be directly related to the types of services that the institution will provide.

Now the market offers a wide variety of products for beauty salons. They are of different price and quality. It is better to leave the choice to a specialist. At independent decision it is advisable to choose equipment from a high-quality and well-known manufacturer. Visit trade shows and shops. You must understand that you cannot buy equipment of unknown origin at a low price.

If you have a budget, you can buy used equipment or take it on lease, rent. Typically, the most ultra-modern device becomes obsolete before it even pays for itself.

Modern and expensive devices will look more appropriate in VIP or business lounges, in small points on the outskirts of the city they will look out of place, and hardly anyone will appreciate their perfection. You need to purchase everything necessary equipment for each specialist who will work in your institution.

Don't forget about furniture. It should be comfortable for both the visitor and the staff. Even if the furniture is inexpensive, it should fit into the interior of the room and evoke a feeling of prosperity and comfort.

Staff

Staff recruitment must be taken seriously. After all, the number of clients, popularity, prestige and development of your business largely depends on them:

Try not to contact a recruiting agency, there is more likely that the specialist will not be of a very high level.
Take advantage of the recommendations of friends, personal acquaintances, offer work to specialists from other salons. Luring people, of course, is ugly, but this is business.
It will be great if the person already has clients who will use his services in your salon.
Give preference to generalists (for example: a specialist in men's and women's hairstyles; a master who does not only a manicure, but can also extend nails, etc.).
Hire only certified specialists, and it is advisable for a cosmetologist to have a medical education. Diplomas, certificates, letters must be hung near the employee's workplace. This will significantly enhance his image.
Don't forget about young professionals. They have a lot more creativity and imagination than older workers. At the initial stage, the prices for their services may be lower than those of experienced professionals.
But cosmetologists, masseurs and manicure-pedicure masters must necessarily have some experience.
You will also need an accountant, administrator and cleaning lady.

When hiring employees, it is necessary to immediately discuss working conditions, as well as payment for the work performed.

Advertising

As soon as the salon opens, you don't have to wait for instant profits. Hard work lies ahead, which is aimed at the quality of work, recruiting clients, creating the company's image:

The key to success is a thoroughly conducted advertising campaign. It is not for nothing that they say that advertising is the engine of trade. It should be started shortly before the opening of the establishment.
Good advertising is a fairly costly event, but it will significantly increase the flow of customers and lead to good profits.
Advertise in various newspapers and magazines.
Make business cards for the salon, list all the services provided and their benefits. Distribute them, throw them into the mailboxes of residents of nearby houses.
Place ads on billboards, banners, message boards, hand out flyers.
Put up signs that lead to your salon.
Organize a presentation of your business. Tell people why they should be served with you.
Use the Internet: advertising on social networks, mailing lists, creating your own website, announcements on forums, specialized message boards - all this brings very good results.
Word of mouth is an effective advertising strategy. Tell anyone about your "brainchild". A lot of clients will come on the recommendation.
Make the opening of the establishment spectacular. Promotions, gifts, discounts, the invitation of a popular specialist in the area - all this will benefit your business.

Think about who can become your potential client (age, gender, profession, place of residence), and focus your efforts on them.

Payback period

The profit of the establishment will depend on the number of customers and the price of the service. In order to determine the payback period of the enterprise, it is necessary to divide the amount of start-up capital by the net profit for the year and multiply by 12 months. For the salon, it is approximately 3.5-4 years.

Opening such a business is a rather troublesome and expensive undertaking. But if you are driven by a dream, and you are a fan of what you do, then over time you will have a very profitable venture.

The subtleties of opening a beauty salon from an industry professional. The beauty industry has always been, is and will be the most demanded consumer niche. The desire to be beautiful is inherent in every woman. Nail service, hairdressing services, SPA, solariums, massage and beauty parlors - these services in modern society will always be in demand, the profit from this business depends only on the amount of demand.

The author of the material: Ekaterina Stolyarenko, founder and co-owner of Victoria beauty salon

For a person who decides to open a beauty salon, this business becomes a part of life, and sometimes life itself. You cannot "stew in this syrup" without passion for the work you do. To give beauty, harmony and the pleasure of transformation - this is the true meaning of the hostess (owner) of such an institution!

The process of opening your own beauty salon

Dreaming about your “beautiful” business is not enough. It requires a clear business plan, an absolutely accurate understanding of what you are doing and, of course, extensive awareness of all the services (trends, new products, trends) that you will provide.

Below we will consider all the most important stages of opening a business class beauty salon.

registration

If you think that the most difficult thing in opening a beauty salon is registration, then you are so wrong. You can register your little brainchild in a matter of days. Individual entrepreneur is registered in accordance with 93.02 OKVED. This is the group of the section "Provision of other social, communal and personal services." Note that a beauty salon and a regular hairdressing salon are registered in the same way. The taxation system should be chosen UTII or STS

Advice from the Moneymaker Factory: since 2013, the most optimal form of taxation for a beauty salon is the patent form of taxation, and you can keep records on your own using the online service "My Business".

As soon as the individual entrepreneur is registered, it is necessary to purchase a cash register and register it with the tax office of the KKM. If you plan to complete these steps yourself, be patient - you will need from 10 to 20 working days. If time is precious to you, use a special service from POS salesmen - they will cope with their task in three days.

But, if you plan to provide cosmetic services, then you just need to obtain the appropriate permission. And you can get it if you provide a medical license.

Required documents

In an operating beauty salon, there must certainly be a set of documents confirming the legality of the provision of services.

So, the list of required documents:

Room document ( certificate of ownership, lease agreement)
Notification of the start of entrepreneurial activity in RosPotrebNadkhor.
The conclusion of the SES on the compliance of the premises and equipment, in accordance with the rules of SanPiN 2.1.2.1199-03.
Consignment note for cosmetology and cosmetics ( shampoos, balms, masks, hair dye and others),
Price list with current prices for the services provided,
Book of complaints and suggestions ( without fail).

What do you need to open a beauty salon?

To open a beauty salon, you need a clear business plan. It should reflect absolutely everything, from cleaning the premises to the cost of services. It is very important to calculate as accurately as possible future profits, costs and potential losses. This must be done to avoid situations where costs exceed profits. A well-written business plan is half of your success. Second half - talented PR... Next, we'll talk about ADVERTISING.

You can use signs, booklets, brochures and billboards(large poster). The most expensive of all of the above is billboards. But, at the same time, this is the most effective type modern advertising... Having established such "Outdoor advertising", for example, near a traffic light, you will receive several advantages:

Advertising for your salon will always be in sight.
At traffic lights, drivers and passengers stand for at least 30 seconds (depending on the intersection and traffic volume). During this time, the information seen is deposited in the subcortex of the brain. Even if a person glimpsed a billboard advertising the services of a beauty salon, everything he saw will certainly remain in his memory. According to psychotherapists, if a person looks at an object for more than 15 seconds, then the information received from the conscious goes into the unconscious. In other words, the more often your potential customers see the name of the salon and its attributes (slogan, colors, etc.), the more trust and favor they will have in it.
Billboards are a great option to announce the opening of a new beauty salon as soon as possible. According to statistics, 3 days of advertising on a billboard is comparable to a whole month of conducting PR events through brochures, booklets and creepers on TV.

A prerequisite for competent PR of a "newly-made" beauty salon is sign with the name... Now it is very fashionable to indicate a slogan in addition to the name of a beauty salon. For example:

Beauty salon "Victoria"

It's easy to be beautiful!

How to choose the right room and location

Having decided on the class of your beauty salon, you can start looking for a room.

It is desirable that this was the first line of houses, preferably the first floor, where separate entrance, several emergency exits, display windows, high ceilings (at least 3 meters), at least 3 water supply points, a minimum number of load-bearing walls, the possibility of parking and normal business neighbors with whom there will be no conflict situations.

Necessary equipment

Hairdressers and workplaces - in other words, this is all that the client sees while styling, dyeing or cutting.
Chairs with an adjustable lift. Lifts are of different types. They are stationary, pneumatic, hydraulic, special - "for drying".
Several washes. Ideally 3-5. They can be made of both ceramics and eco-friendly plastic.
Several dryers - "dryers" for hair.
Several klimazon - devices that accelerate the process of dyeing and perming hair.
Consumables, as well as hair dryers, tools, curling irons, tongs, etc.,
All the necessary equipment for cosmetology, manicure and massage rooms, as well as for a make-up room.

List of services provided at the initial stage

Hairdressing services (haircuts, styling, hair dyeing, hair extensions, hairstyles),
Cosmetology services (lifting, shugaring, mesotherapy, permanent make-up, chocolate wrap),
Massage (anti-cellulite, general, relaxation massage),
Nail service (manicure, pedicure, extension, gel coating, wellness treatments).
Solarium.
Make-up cabinet (day, holiday, evening and wedding make-up).

How to determine the competitive differentiation of your salon in terms of customer service?

There is nothing wrong with being afraid of competitors. Eastern wisdom says - "It is not our friends that make us strong, but our enemies." A business that has no competitors, as a rule, does not develop so quickly and is much less successful than its counterpart, surrounded on all sides by competing sharks.

Compiling a list of competitors for your beauty salon
Studying the advertising material of competitors
Collect information about the range of goods sold by competitors and terms of sale, about all services provided by them, about pricing, promotions, bonuses and additional services
Conduct a survey of customers about what services they use most often. Ask them about the salons where they go, about the prices in them and the nuances of the presentation of certain services.

After processing and analyzing the data obtained, you can easily identify the competitive basis of your beauty salon.

Staff recruitment

Qualified staff is your everything! TO good master people will always go! In the first few months, your beauty salon will build its customer base.

How to attract a large number of regular customers?

Firstly, even if your first workers are newbies and they have just finished hairdressing courses, makeup schools and others educational establishments, the client should not in any case find out about it. For consumers, ALL THE MASTERS OF THE SALON ARE REAL PROS, WIZARDS, capable of transforming them, making a miracle, turning Cinderella into a beautiful lady!

How to praise your employees in the eyes of the client?

You can use foreign experience

Before the opening of my business class beauty salon "Victoria" I paid a business visit to the USA, Virginia. There I did practice in make-up art. I was struck by the design of the salon to which I was sent. On the walls hung beautifully framed photographs (30 x 40 cm) of all the masters - the employees of the salon. In the photo, hairdressers, makeup artists, massage specialists, manicurists and others were depicted in the process. Such a presentation looked so convincing that the clients could not imagine that a good half of the employees were yesterday's graduates.

You can invite a well-known specialist in your city to conduct master classes!

Of course, not every salon can afford to keep a stylist with a star status on the staff. But inviting a super-make-up artist or the most popular hairstyle master in your city as a pri-action is quite real!

Conduct these workshops several times a year. Ideally, it would be nice to do this every month, but you can dwell on the seasons. For example: we create summer hairstyles with Vlad Lisovets, winter makeup from a representative of Mary Kay, an autumn extravaganza of hair dyes from Estelle Lauder, a slender spring without extra pounds- anti-cellulite massage from a cosmetology guru.

Hire highly experienced staff and a few newbies

In this case, you will receive a double benefit. First, you can fully trust experienced professionals. Accordingly, their salaries will be higher. And younger employees with lower incomes will learn everything from their experienced colleagues.

Advice from the Moneymaker Factory: It is optimal to outsource accounting and tax accounting, or to conduct it yourself with the help of accounting online services, for example "My business".

Providing mono services

If you decide to open a business class beauty salon, you cannot do without the provision of mono services. To verify this, conduct a short opinion poll. Believe me, 90% of those surveyed will say with confidence that a fashionable beauty salon must have its own stationary solarium, not to mention a massage parlor.

Shop based on a beauty salon

How to properly equip a store based on a beauty salon (showcases with jewelry, cosmetic goods), features of the range of services?

Now many beauty salons sell designer jewelry and goods of famous brands: Matrix, Estelle Lauder, Bobby Brown, Givenchy, Londa Color, Guerlain, etc. All this "luxury" is displayed in the windows.

Where is the best place to place them?

Of course, in the most conspicuous place. But there are several nuances here. The client should never get the impression that he came to the store. All goods should be sold unobtrusively, but at the same time actively.

For example, a girl who has just had her makeup done in a salon might inquire about the makeup she has used. The makeup artist, in the role of the seller, must convince her to purchase the same one. Discounts can be provided. Let them be insignificant, 3-5% - this method of selling works, as they say, one hundred percent!

Set up showcases near the entrance, illuminate them with fluorescent lamps, display products in such a way that the most popular goods are at the level of the buyers' eyes. Everything else can be placed at the bottom. Don't neglect product descriptions. Showcase with cosmetics - a description of companies, a showcase with jewelry - a description of materials and manufacturers, a showcase with shampoos and care products - detailed description firms and the result that the buyer will receive after using them.

Reflect the features of the range of services in the interior of the salon. It's simple. It is enough to hang up colorful photo-descriptions of each service, highlighted by small LEDs. A minimum of introductory information. The client comes to the salon to relax and enjoy the procedure, not to read the waste paper. Include three points in the description: service definition ( what it is?), what means are used ( company, brand, country of origin), and what this service gives ( the effect).

How to purchase a product?

With the purchase of cosmetics, consumables and other goods, everything is easy. You need to find reliable suppliers. The purchase of goods is a crucial moment, depending on several factors:

From the season,
From customer demand for certain services,
From the number of holidays in a month.

The initial purchase of the necessary goods in a beauty salon will cost you from 200 thousand rubles to 1 million rubles. It all depends on the brands that you will use and, of course, on the status of your establishment. The higher the status, the more expensive!

Pricing

Having opened a salon, analyze the prices of competitors. Get a discount for the opening. Usually this is no more than 10%. If, according to your calculations, such a discount will not pay off, include it in the cost of the service. For example, "French" gel nail extension costs 1000r, put the price in the price list - 1100r and make a 10% discount. Thus, you will attract a client mass without losing a single ruble. If a good nail master works for you, all women who have grown nails once will become regular clients. Checked on personal experience!

It is also very good to make discounts for birthday people, brides and graduates. If you see that the number of clients has diminished, make a bonus system - “bring your friend for a haircut with hot scissors, get a 15% discount on any three salon services”. In fact, there can be a million ideas. The main thing is to think carefully!

Remember the standard markup for the goods sold cannot be less 250% ... Otherwise, your business risks becoming unprofitable. The same goes for services. Their cost includes the rent for the premises, all monthly payments, the employee's salary, the cost of consumables. For example, a banal hair extension with natural strands cannot be cheaper than these strands themselves. If a set of natural hair from a supplier costs 2 thousand rubles, then an extension service costs about 10 thousand rubles. It is more than stupid to do a 50 or even 30% discount.

Conclusion

When opening a new beauty salon, remember one big truth - "The client is always right"... Guided by it, you will attract a lot of new customers. Another truth - “I don’t believe in advertising, I believe in my friend”... There are people who, in principle, do not pay attention to advertising in all its forms. Their media is good old word of mouth. A friend whispered, a neighbor told, a colleague boasted ...

I really hope that this instruction for opening your own beauty salon will become for many of you a reliable springboard into the fashion industry, into the world of beauty, harmony and transformation!

Sincerely, Ekaterina Stolyarenko, co-owner of a beauty salon "Victoria".