Children's trade of their own business. Children's store business plan. How and which one to open a store of goods for children

What kind of children's stores are there? In response to this question, we wrote an article in which we identified the types of children's stores and made for each short business plan.
And what kind of children's store you will open is up to you, choose!

What kind of children's stores are there?

Baby clothes
Children's shoes
Kids toys
Baby food
Baby products (strollers, cribs, car seats, etc.)
One-stop children's stores with a variety of products

Premises.
.
Staff recruitment.
Taxation.

Investments.
The target audience.
Choice of location.
Equipment.
Suppliers.
Staff.
Advertising and PR.
Income and expenses.

Overview section.
Description of the enterprise.
Description of business services.
Market analysis.
Financial plan business.

General section.
Description of the business.
Market competition analysis.
Production plan.
Financial plan.

The target audience.
Competitive environment.
Market segmentation.

Income level.
Marketing.
Resources required.

Business opening of a children's store

Most parents generally try to spend some savings on themselves, but in no case seek compromises in the purchase of food, clothing and toys for their child. Thanks to the mark-up of the bulk of children's goods, the highest compared to adult goods, "children's" stores receive a fairly good income despite the surrounding economic situation. In this regard, the trade in children's goods is one of the most promising.

Often, the sale of children's goods of various groups is carried out in different types of points. For example, you can buy baby food or some kind of hygiene product at almost any pharmacy or special section of a grocery supermarket. As usual, specialized stores are engaged in the sale of children's clothing, in which the presence of some other goods (cribs, strollers, toys) is also possible. Specialized stores are also created for the sale of toys.

Usually, the purchase of everyday necessities (diapers, food) by parents is limited to retail outlets that are closest to the place of residence. At the same time, the purchase of a stroller, clothing, car seats and other large purchases is made in large specialized stores, most often located in the city center. If there was such a store in the immediate vicinity of the place of residence, the parents' daily and large purchases could take place at once in one place.

Based on this, the entire relevance of opening universal children's stores in urban sleeping areas becomes visible. The use of the business plan under consideration will make it possible to organize the work of universal children's stores selling food products, hygiene items, clothing and footwear, strollers and car seats.

Nowadays, it is not necessary to start everything from scratch, it is quite possible to purchase a ready-made business.

To organize the trade in children's clothing requires careful planning, study of the structure of the children's clothing market. First of all a prerequisite is the preparation of a business plan for the store.

When considering the peculiarities of the children's goods market, it becomes clear that a third part is allocated to children's clothes, about a fifth of the total market to toys, a little more than one tenth of shoes, and one third to the rest of the goods.

Children's clothing on Russian market has an annual turnover of more than $ 3 billion and adds one quarter every year.

On the world market, Russian children's clothing occupies a little less than 20%, the rest is allocated to foreign countries. Leadership in the production of children's clothing is given to China; Finnish and German children's clothing is also quite common.

According to analysts' estimates, the average amount spent by parents on the purchase of children's clothing per year is about 10 thousand rubles (monthly the family budget in this regard loses almost one thousand rubles). When calculating the approximate number of families in your city and comparing this figure with the number of stores selling children's clothing, you can reveal how profitable this business is.

Premises.

After assessing your capabilities in terms of this business, studying the market situation in this area in your region, you can look for the most suitable premises. The store can be arranged in any room, while you need to be guided only by your finances.
It is possible to organize a separate store or a mini department in a shopping center. The most important aspect is the correct planning of its location.
The design of the store must necessarily be inherent in originality. In this case, one should be guided by the specifics of the goods being sold.

To open and arrange a small store in a rented space, you will have to spend from 30 to 50 thousand rubles.

Store registration and necessary documentation.

To register a children's clothing store, the best option there will be registration as an individual entrepreneur. In opening a society with limited liability there is no point, since ordinary people will become customers of such a store. In addition, all accounting will be greatly simplified, and there will be no particular difficulties in preparing tax reports. In addition, there will be a tangible reduction in tax-related costs.

Registration of sole proprietors is much cheaper compared to societies. It also implies the submission of a much smaller package of documents to the tax authorities.

Furnishing, purchase of equipment, inventory.

It is quite possible to equip a children's clothing store for 50 thousand rubles. This amount implies both, in fact, the very design of the premises, and an unusual attractive sign. In the absence of the required amount, it is quite possible to rent trade equipment from a specialized organization.

Staff recruitment.

The number of employees is mainly influenced by the retail space. A small store can easily get by with two sellers. The main criteria in the selection of employees are good manners, the ability to find a common language with a variety of people, tact, politeness, knowledge of children's sizes. Often there are situations when clients (often men) simply do not know the size of the child, but may be age, height or weight.
It is necessary to analyze the average salary of sellers in your region. Your staff should set the same remuneration in person. Today it is about 6-8 thousand rubles. In addition, one should not forget about an accountant with an average income of 8 to 10 thousand rubles.

Taxation.

It is necessary to learn that wages directly affect mandatory pension insurance (14%) and personal income tax (13%). For tax and accounting it is best to use a simplified taxation system, which in turn will help reduce taxes and significantly simplify document flow.

When using the "income" tax base, the payment of a tax of 6% will become mandatory.

These days, the cost of children's clothing is often much higher than that of an adult. And almost everyone knows about it.

Children's clothing store income
- for example, the store's profit was 150 thousand. Calculation of expenses:
- equipment and furniture - from 40 to 60 thousand;
- rental cost - monthly 30 - 50 thousand;
- staff salaries - more than 20 thousand monthly;
- payment of taxes - 15 thousand monthly;
- payment of tax under the simplified taxation system - monthly 9 thousand;
- payment of personal income tax - 2.6 thousand monthly.

As a result, the total amount of expenses is from 100 to 150 thousand (taking into account monthly expenses from 60 to 90 thousand).

It follows that the monthly income generated by a children's clothing store will be about 60 thousand.

Of course, this figure is not final, since each product will be sold in a different volume. In addition, there may be unforeseen expenses. Normal trading will allow you to make a profit of 40-60 thousand every month.

The results of the business plan for a children's clothing store.

After the calculations, you can judge how profitable this business is. It can pay off in less than six months. And this, in turn, is a good result, and therefore, thinking about the advisability of opening a children's clothing store is simply unacceptable.

Due to the fact that the birth rate in Russia is increasing, there is also an increase in demand for baby products. The same applies to high-quality children's shoes. In the past couple of years alone, the number of babies has increased by more than a quarter, and 2013 was no exception.

Children's shoe stores are a very profitable business, which is in constant demand. Due to the rapid growth of children new shoes purchased for children almost every season.

The opening of a children's shoe store assumes the availability of start-up capital in the amount of about 2 million rubles.

A properly organized business plan will allow you to receive a total income of about 600 thousand rubles a month (taking into account if the population of the city is about half a million). The net profit will be about 15%.

Structure of a business plan for a children's shoe store

1). Solving all major organizational issues for opening a children's shoe store.
- The potential market capacity should be calculated, taking into account the number of competitors and total number potential clients. The urban population of half a million assumes an annual potential consumption capacity of 85 million;
- choose the location of the store with an area of more than 40 squares;
- select personnel and determine the work schedule, indicate wages;
- to purchase specialized trade equipment (showcases, racks, mirrors, poufs, cash registers).

2). Drawing up a plan for doing business in a children's shoe store.
- It is necessary to define the assortment. More than 70% of all goods should be allocated to children's shoes in the age category from birth to 9 years. The assortment should be changed every season, and various discounts and sales should be offered;
- choose a supplier and enter into cooperation with him. All footwear for children must have the necessary certificates and meet existing quality and safety standards. In order to provide the required volume of goods, you need to have at least three suppliers;
- develop a marketing strategy for business promotion. An effective advertising campaign and various bonus offers will allow the store to develop.

3). Feasibility study.
To open a children's shoe store, you need a competent distribution of finances.
- It is necessary to determine the capital costs. With an invested 2 million rubles, the inventory will be more than 60%, retail equipment - a little more than one tenth, the cost of renting and repairing premises - more than 15%, all other expenses should not exceed a tenth of the amount;
- calculate the estimated revenue. The most profitable periods are spring and autumn. Therefore, shoes should have a mark-up of 100 to 160 percent;
- determine the monthly costs of maintaining a children's shoe store. Monthly expenses should be just over a tenth of all invested funds.

This business has a profitability of 17% and can pay off in about a year and a half.

In connection with the increase in the interest of children and their parents in everything new, thanks to the emergence of new methods of developmental education and an increase in the birth rate, the demand for toys and other goods for children is increasing.

It is important not to forget that in the last decade, the quality of childhood has improved significantly, and therefore the requirements for goods have also increased. Therefore, in the process of developing a promising business plan, it is important to pay attention to the originality and quality of the goods that will be sold.

Investments.
To create and develop your own business, you will need a lot of costs, which can hardly be covered by the proceeds that have accumulated over the course of six months. Therefore, if your wallet does not allow you to open a children's goods store, you can take a partner, attract investors, take a loan from a bank, or simply receive a monetary reward by winning a competition for business projects. But choose the right investment option wisely, carefully analyzing the situation.

The target audience.
It is important to remember that the main consumers will still be children, not their parents. After all, it is the kids who initiate purchases in the toy store.

Choice of location.
The success of your business will also depend on the location of the outlet. The most advantageous location will be a new area or proximity to a kindergarten, school, supermarket.

Your store should be constantly visible to a potential buyer. Before choosing a building in which you plan to place a store, you need to conduct a survey of people living in the territory close to the future point, regarding their wishes for opening a toy store, the need for its appearance, etc.

Be sure to summarize the results of the research. In the future, they will be very useful when planning store activities and building a pricing policy.

It is also very important when creating a business plan for a children's goods store. right choice building. You can place a point on the upper floors of a supermarket, rent a room on purpose, or build a building for a store yourself.

For the convenience of buyers, organize an open space based on the principle of self-service. When planning the size of the future premises, rely not only on the start-up capital, but also on the possibility of profitable placement of goods, and also think carefully about the range of products sold.

Comfort and hospitality.
To ensure regular traffic to your store and its good reputation, you need to take care of cozy atmosphere and comfort. To do this, you need to do a good job on the design. It would be better, of course, to turn to professionals who will take care of the design of your store, select the optimal color palette and lighting, which will positively affect the customers' impressions of your store.

Equipment.
The completion of construction and repair work on the territory of the future store implies the acquisition necessary equipment... First of all, you will need to buy racks, shelves, lockers, furniture for employees, surveillance cameras, cash registers, as well as rugs, decorations, take care of the design of places for the rest of the kids, etc.

Suppliers.
For successful business development, you need to take care of good product... When choosing a supplier, pay attention to product quality, delivery conditions and price. If these three main requirements do not contradict your business plan, then you can safely make purchases. Do not forget that the product should be distinguished by the widest possible list of types, materials, intended for different age categories of babies and for children with different interests and needs.

Staff.
When hiring personnel, you should first of all take into account personal characteristics and pleasant appearance employees. Employees of your store should treat customers with respect, help them as soon as necessary, but the main thing is love for children and the ability to find with them mutual language... It is believed that it is better to hire employees with experience in this area, but it is important not to forget that professionals may have excessively high requirements for conditions and wages, and newcomers are usually more modest and try to build a good reputation.

Advertising and PR.
It goes without saying that a bright design of your store, a beautiful signboard can serve as a good advertisement. But that is not all. At the stage of implementation life cycle It will be useful for your company to hold ATL advertising events. To do this, you need to place advertisements in the press, print and distribute leaflets, etc. ATL is able to influence a large number of of people. Further, to develop the image of your company, you need to develop your own website, for the promotion of which, be sure to turn to SEO services. Also, use BTL advertising, which will send information about your store and the services it offers.
If such advertising does not justify your plans, it is necessary to create a system of discounts or discounts.

Take care of the safety of the product. Equip it with code stickers or chips to prevent theft. Also, place surveillance cameras correctly to help monitor staff performance. You can also hire a security guard. Do not forget that your customers are the smallest, so take care of the safety of goods and furniture in your store.

Merchandising.
The correct placement of the goods has a great influence on the efficiency of sales. Master the basics of merchandising, or contact a specialist.

Income and expenses.

To implement your business strategy into life, the costs were made for:
- registration of a future case $ 350
- rental fee from $ 1,500 / month
- expenses for renovation work from 1700 $
- purchase of equipment from $ 3000
- purchase of furniture from 2000 $
- initial costs for PR $ 1000
- salary costs from $ 300 / month. per worker
- the first delivery of products from $ 10,000, and subsequent deliveries from $ 4,500 / month.
- household needs from $ 1000 / month
- working capital 2000 $ / month
The payback period for the business will take from 6 to 12 months. The amount of net profit will be from $ 3,000 to $ 9,000 / month. In the case of adding the price of the product - from 30% - 200%.

Overview section.
The goal of this project is to open a specialized store for the sale of baby food

Description of the enterprise.
When drawing up a business plan for a baby food store, it is necessary to put the quality of the product and all the subtleties of the pricing policy in the first place. Before opening a point, you need to take care of the availability of certificates for each type of product. Affordable prices will always attract customers, which will increase the volume of products sold. It is important that the store is located in advantageous location... For example, not far from shopping centers, clinics, children's stores, dairy kitchens. Before starting a business, you must register with the tax office as an individual entrepreneur.

Description of business services.
The point of sale for children's food should be targeted at the average consumer. Therefore, the assortment of goods may include not only products, but also hygiene products, toys, clothes and dishes.

Market analysis.
It is imperative to include data on nearby similar points in the business plan of a baby food store. It is important to collect as much information as possible about them, including assortment, attendance, prices, advantages and disadvantages of service, specifics of location. It is necessary to develop the positive features of your own store that will help you withstand the competition.

Exists different ways gain popularity among consumers: the location of the store in a crowded place, providing a high level of service, selling additional goods, flexible pricing policy.

Business production plan.
The area required for a store of this type, as a rule, will be 10-20 square meters. You need a bright, stimulating good mood among buyers, design. From the equipment you will need to purchase trade racks, counters, cash registers.

Keep in mind that customers love to study product labels and inspect them before purchasing, so it is best to provide open access to the shelves where the products are located. Make a low markup on food for children - up to 30%, and it is better to increase business income by including non-food products in the assortment. It will be promising to include in the business plan the sale of baby food products via the Internet.
Then your product will be bought by busy customers who have no time to go shopping. Be careful when recruiting staff. Its quantity should be proportional to the volume of goods sold. And the level of service will depend on the politeness and responsibility of employees, which greatly affects the prospects of the business.

Business financial plan.
Process of creation financial enterprise will include approximately the following financial costs and profits:

Expenses.
Capital expenditures:
Equipment for trade 50.000
Purchase of the initial volume of goods - 300,000
Advertising - 10.000
In total, this will be equal to - 360.000
Current expenses:
Rent of premises - 20.000
Payment of salaries - 40.000
Purchase of products - 200.000
Other operating expenses - 10.000
Amount 270.000
Income
Monthly revenue - 290.000
Monthly profit 20.000
The payback time of the enterprise will be about 18 months.

Children's products are in demand for people with completely different income levels. After all, parents, as a rule, first of all buy what is necessary for the kids, and then they satisfy their needs. However, as with any business plan, this one also has its own subtleties. It is our site that presents a complete business plan for a children's goods store with a phased schedule of each aspect.

General section.
In this business plan, we will take a closer look at the peculiarities of opening a store for the sale of children's goods, focused on the middle class of consumers. This type of activity provides for a legal form called "individual entrepreneur". Since the consumers are private buyers, this provides for tax cuts and simplifies bookkeeping. The level of success of the project can be called high, since in recent times the birth rate is increasing. However, much depends only on the correct and accurate organization of the business.

Description of the business.
It is envisaged to open a point dealing with retail goods for children. The pricing policy is focused on the consumer with an average income.

Market competition analysis.
This section provides for the compilation of a detailed description of services of this type in your city. It is important to pay attention to the mistakes and shortcomings of future competitors in order to prevent this from happening in their activities.

Production plan.
It is necessary to choose a room that is suitable for placing a children's store in it. It is important to consider such factors:
- Availability of the location of the point, its proximity to a potential client;
- Try to locate your store away from competitors' businesses. The only exception is if your company is one hundred percent superior to the competitive ones in terms of product and service quality;
- It is important that the company meets the requirements of the store;
- It is better to entrust the process of repairing the premises to specialists. You also need to take care of the beautiful design decoration... To make it interesting for children to enter your store, install some interesting figurines of animals or fairy-tale characters;

The next step to opening a store is finding employees. It is necessary to select an accountant, manager-manager and salespeople, the number of which should correspond to the volume of planned sales. It is better to hire people with an attractive appearance, sociable. According to the law, every seller must have a health book.

Next, you will need to find good suppliers of products. This varies greatly from region to region. Where there is a lot of competition among suppliers, there is a high probability of offering you favorable terms (for example, they can deliver goods directly to the store). If the competition is insignificant, then you will most likely have to deliver the goods yourself and even make an advance payment.

It is also important that suppliers have all the necessary certificates for the offered goods, since in their absence, the goods can be confiscated from the store at the very first revision.
When you fulfill all the necessary requirements, you can safely open the store for visitors.

Remember that in order to be successful in doing business, you need to prepare a reliable marketing strategy for product promotion on the market. It is important to correctly calculate your strength, and if serious doubts arise, then it is better to entrust this matter to specialists with work experience.

Financial plan.
This aspect of the store's business plan, we are considering the financial aspect of this project. Due to the constant changes in the market, it is not always possible to draw up a universal and accurate business plan. Therefore, the costs of opening and maintaining the outlet may also change. Therefore, we give the average indicators:

Expenses:
- premises (300,000 rubles per year);
- purchase of goods (300,000 rubles);
- funds of turnover (300,000 rubles);
- payments to employees (500,000 rubles per year);
- equipment (100,000 rubles);
The summed up is 1.500.000 rubles. - the amount you need to get started.
Income:
- from the sale of goods (250,000 rubles per month net);
As a result, we get the amount of 2,800,000 rubles. annually.

It is not difficult to understand that it will take half a year to recoup the costs, but this figure is approximate, since it depends on many factors. However, we see that this enterprise is quite profitable.

We sincerely hope that this business plan will be very useful for you in drawing up your own business strategy and will contribute to your success in the sales of children's goods.
The target audience.
Families with children represent the main class of consumers in a department store for children's goods. As a rule, everyday goods (hygiene items and food) are bought by young mothers, and large goods (car seats, strollers) are purchased by both parents. Also, potential buyers are friends and relatives who buy gifts and gifts for their child.

Competitive environment.
Markets, pharmacies and supermarkets are the main competitors of this type of children's store in the segment of selling everyday goods for children. Mom's diapers are usually purchased where it is cheaper, and this is usually on the market. Parents often buy baby food at the pharmacy, since such a product inspires more confidence, or in supermarkets, since it is cheaper there.

Specialized stores that sell strollers, baby clothes, car seats and other goods that cannot be attributed to everyday demand can be considered the most important competitors in our business project. Usually, parents plan the purchase of clothes for a baby or a stroller in advance, in connection with which they visit several points that sell the necessary goods.

The choice of a thing, as a rule, is carried out regardless of the geographical location of the shopping facility and is based on the price and quality of the purchased product. Therefore, it is necessary to include in the list of competitors all specialized stores that are located in your city.

Market segmentation.
In order to successfully complete the business plan for a one-stop shop for children's goods in a highly competitive environment, it is necessary to properly focus on target segmentation market. The most convenient way would be to use segmentation by consumption patterns and consumer income levels.

Regarding the way of consumption of everyday products, all buyers who live in the sleeping areas of a big city are divided into the following segment groups:

Moms who stay in maternity leave... This segment can be viewed as a target segment. Therefore, the organization of the business must be carried out in such a way that this category of consumers buys all the goods of everyday necessity in your store. This will help the correct organization of the space in the store, which will make it convenient for a mother with a stroller, as well as promote high-speed and high-quality service. The expansion of the range of products will also contribute to the increase in the rating of your store, because a young mother will be able to buy everything she needs in your store and there is no need to run to other points.

If the mother of the child works, then, as a rule, the grandmother takes care of the baby. Remember that people of retirement and pre-retirement age like to save money, so give them the opportunity to purchase inexpensive products, as well as natural goods.

It often happens that parents who work in the city center buy what they need for their child at home. The most convenient for them will be the purchase of consumer goods in the store, which is located in the central part of the city. In this regard, it is necessary to motivate parents to buy goods in a store that is located near the house. To do this, you need the outlet to have a convenient location (for example, close to a bus stop), additional discounts can be included in the pricing policy after 6 pm or 7 pm, and hiring quick sellers will help to avoid the accumulation of queues.

Other consumers. This segment includes mostly casual buyers, friends or relatives who visit a family with a child. They prefer to buy toys and goods in beautiful packaging.

Consumers of the rest of the products.
Regarding the consumption of the rest of the products, which include clothes, strollers, car seats, big bags, such customers are usually grouped into two segments:
... Hunters for quality goods at an affordable price. This segment can be safely considered the main target. Successful work with buyers of this category consists in providing a wide range of products at a variety of prices.
... Buyers who pay attention to the brand of the product and the status of the place of purchase. Such customers try to buy products preferably in company stores, boutiques or expensive shopping centers. They cannot be classified as consumers of the universal children's mini-market, which is located in a residential area. In some cases, if they have to buy goods from such a store, they will prefer items sold at high prices.

Income level.
With regard to the level of income, then for these criteria buyers can be concentrated in three segments. Consumers can be low, medium and high wage.
... Low-income consumers make up the majority of the potential target audience store. We cannot compete with other outlets by using dumping, then buyers of this segment must be attracted using discount programs, provide them with the opportunity to purchase certain types of goods one by one.
... The main customers of the store will be consumers with an average level of financial ability. The most effective methods of attracting buyers of this category will be precisely the provision of a wide selection of products sold, a high level of service, the ability to purchase the goods necessary for the child at one point.
... For buyers with a high level of wages, the quality of service, the range of products sold, their strength and reliability are important.
Product description

A special feature of a department store for children's goods is to provide consumers with wide assortment and the ability to purchase all goods at one point.

The goods sold by the department store can be divided into two groups:
1. Products of daily necessity, which include hygiene products and food.
2. Goods, the need for the purchase of which does not appear every day. This category includes blowers, clothing, strollers, car seats and similar products.

The work of the store will be carried out in the format of a supermarket, which provides for free display of products and access to it for buyers, the work of consultants, and a cash office. This format helps to provide a high quality service and gives some advantages over the specialty stores that may be located near the given outlet.
Also, a store with this type of sales organization has other advantages.

For example:
... Providing access to all the products you need in one place.
... Realization of the opportunity for parents to make a large purchase (baby clothes, strollers, car seats) without going far from home.
... Providing a wide range of products, which is in no way inferior in the number of items of goods to large supermarkets.
... Pricing policy loyal to the client's wallet. The ability to purchase goods for low-income customers through discount programs and adherence to price levels for goods that are comparable to specialized outlets). However, the store's plans do not include attracting customers through dumping.
... Compliance with sanitary requirements for the storage of perishable goods and guaranteeing the quality of food.

To run a business, an entrepreneur needs to register as an individual entrepreneur or organize an LLC. In addition, in order to legally support the operation of a retail outlet, it is necessary to obtain a special license and permission for retail sales and the sale of food products.

Marketing.
The marketing plan for the financial organization of the department store is based on the strengthening of the competitive advantages of the range of goods sold. At the same time, the key points for running a successful business is the choice of a successful location for a shopping facility. The store should be located in the central part of the city, and if this is not possible, then not far from the transport stop.

The main condition for stimulating an increase in sales is the quality of service, the level of which should be higher and more modern than in other retail outlets located in the residential area.

Also, a very important role in gaining credibility among buyers and stimulating trade is played by a system of discounts, a loyal pricing policy, the ability to purchase all the goods necessary for a child at one point, etc.

An entrepreneur needs to take care of high level service, constantly expanding the range of goods and maintaining prices at an optimal level, which will direct potential buyers who are in a residential area to buy products exactly at your point, and not in the market in order to save a few rubles.

The marketing of this type of store should only rely on targeted promotional activities that need to be carried out near the place of operation of the outlet. Effective method will distribute leaflets, provide customers with the opportunity to receive a discount card, and conduct local PR-actions. All these activities will help you to attract the attention of the target audience to the opened point.

Resources required.

To organize the activities of a universal children's store, it is necessary to ensure the availability of the following resources:

First of all, in order to open a retail outlet, it is necessary to rent or build a room in which a sales area covering an area of 40 to 50 m² and rooms for a warehouse should fit. Most the best option the size of the total area of the premises, together with the service rooms, will be about 75-80 m².

In large cities of the Russian Federation, prices for renting space for commercial enterprises differ significantly, but the average payment is 600 rubles every month for residential areas (this does not include only Moscow and St. Petersburg). When calculating, we see that the price for renting space for a supermarket will cost 48,000 per month or 576,000 per year.

Inventory for trade, which includes racks, clothes hangers, closed display cabinets, refrigeration equipment, checkout points, as well as furniture for counters.
Based on the size of the sales area, the area of which is 40m², to open a store you will need:

wall racks 200 x 90 cm - 7 pieces (7 * 3740 rubles = 26 180 rubles);
island racks 150 by 90 cm - 5 pieces (5 * 6950 rubles = 34 750 rubles); shelves for island shelving - 15 pieces (15 * 790 rubles = 11 850);
clothes hangers 90 by 57 cm - 3 pieces (3 * 7,500 rubles = 22,500 rubles);
display cabinets 248 by 90 cm - 2 pieces (2 * 6860 rubles = 13 720 rubles);
showcases 90 cm by 110 cm - 3 pieces (3 * 5010 = 15,030 rubles);
settlement and cash unit 120 cm by 106 cm - 1 piece (18,090 rubles);
showcase for cooling - 1 piece (44,970 rubles);
refrigerating cabinet with glass door - 1 piece (26,560 rubles);
a refrigerating chamber for a warehouse - 1 piece (52,230 rubles).

Calculating all this, we see that in the end, trade furniture will cost an amount equal to 265 880 rubles.

Required employees: each department will need 1-2 sales assistants. We also need a salesman-cashier and an accountant-commodity expert. The expenses for the salary of the seller-consultant will be equal to 20,000 monthly (including the payment of taxes).

It is easy to calculate that to pay for the work of four sellers, you will need 20,000 * 4 = 80,000 per month or 960,000 per year. The salary costs of a commodity accountant are equal to 25,000 rubles per month (including payment of taxes) and 300,000 rubles per year. In total, employees will have to spend 105,000 rubles on wages. monthly and 1 260 thousand rubles. annually.

Working capital for the purchase of products. The store will need to purchase the following goods every month: car seats - 60,000 rubles, strollers - 60,000 rubles; toys - 60,000 rubles, children's clothing - 90,000 rubles, food and hygiene items - 300,000 rubles.

In general, it will be necessary to spend 570,000 rubles for the purchase of goods in circulation. monthly and 6,840,000 rubles. annually.

An entrepreneur will need to spend 7,981,880 rubles to open a retail outlet and ensure its functioning for one year. It is easy to calculate that the monthly expenses of an entrepreneur during the first year of operation will amount to 665,156 rubles.

The outlet's budget should be based on the following markups to the purchase price:
... Toys - 40%;
... Car seats, strollers - 15%;
... Food and hygiene items - 30%;
... Clothes - 50%;
Thus, the monthly income with the absolute sale of goods in circulation will be 747 thousand rubles, the annual revenue - 8,964,000 rubles.
The tax (6% of the turnover) is equal to 44,820 rubles every month or 537,840 rubles. in year.

As a result, the monthly profit will be 702,180 - 665,156 = 37,024 rubles. Profit for the year is about 444,288 rubles.

Range
registration
Premises
Design and advertising
Deliveries
Staff
Estimated profit

Selling clothes for children is a demanded business that will always be popular and in demand. It doesn't matter if you live in small town, a village or a metropolis - everywhere there are kids and loving parents who buy the essentials for them. So, you want to make money from entrepreneurship in this niche, but do not know how to start a children's clothing store from scratch? In this article, we will provide you with step-by-step instructions on how to start this business, what difficulties, highlights and pitfalls may be.

Before you open a store selling children's clothing, you need to decide on its format. You can sell things for children from 0 to 16 years old or stay at a certain age and direction:

things for newborns and children under 3 years old;
clothes for preschool and primary school age;
school uniform;
carnival costumes;
sports things for children;
things only for girls / only for boys;
teenagers clothes.

In addition, some entrepreneurs can start a good children's clothing store from scratch, where they will also sell baby shoes, food, toys, stationery and some other accessories for toddlers. The assortment for starting a business can be very diverse, but related to children.

Range

Whichever direction you choose to start a business from scratch, worry about a wide selection of children's clothes and the availability of sizes. As the reviews show, the best option is to open a store with clothes for newborns and babies. The assortment of goods for the little ones has remained practically unchanged for many years. Natural fabrics, high-quality tailoring, pleasant design and adequate price are the main requirements. Your establishment should have everything you need for newborns, so selling not only clothes, but also bed linen, food, toys, diapers, etc. is a good option.

As for children's clothing for preschool and primary school age, here the parent will give preference to durable and high-quality things that will survive more than one fall or bathing in a puddle. This is especially true for boys. It is customary to see girls at this age in elegant dresses, skirts and sundresses. All of this must be in abundance if you want to open a store for children that will be in demand. The most difficult thing in the opening is the selection of an assortment of things for teenagers. At this age, parental opinion loses its authority, children try to be independent and want to imitate adults. You need to follow fashion trends to start a successful business and not go bankrupt.

You can also open a thrift store, second-hand or stock with items for children. Such establishments have always been in demand, especially abroad, and there is nothing strange in this. These are the places where you can find very cheap but high quality used and new clothes for children whose parents cannot afford too much. Such a business idea is also quite interesting, especially during a crisis.

registration

You cannot open your children's clothing store from scratch without legal registration of the activity. The owners of small retail establishments most often choose to register an individual entrepreneur (Individual Entrepreneurship). This is a completely justified decision for opening, so there is no unnecessary red tape with the collection of documents. Entrepreneurs choose a taxation system that is simplified with UTII (the tax does not depend on profits and circulation of goods). The tax authorities will also need to register the cash register. In addition, the opening must be coordinated with the city administration, as well as obtain a trade permit from the SES and the State Fire Supervision Service. If you are going to open a business on the territory of a shopping center, then the landlords will deal with these legal aspects.

Premises

You can open a small children's clothing store with an area of about 20 square meters, but still, if possible, you should rent a room from 50 square meters. Do not forget that there should be enough space in this room for all the goods, fitting rooms, display cases, shelving and a department for the seller. As for the location, it is advisable to open the store in the central area of the city, with good traffic. A good option is considered starting a business in a popular shopping mall. If you want to rent a room in a residential building, make sure that it is a basement or first floor.

A good idea for a children's clothing business is to open a store close to children's establishments. If you decide to start a business from scratch, find a suitable space next to a kindergarten, music, art or regular school, sports section for children, etc. Before you get down to business, be sure to assess the competition. There is no point in starting a business if several similar establishments are already developing nearby.

Design and advertising

In order to open the best store selling children's clothing from scratch, you need to perform high-quality repairs and buy equipment. You must think over the design to the smallest detail and make it bright, extraordinary and fun. Come up with a beautiful sign with a catchy name, purchase various accessories and equip a small corner for children with "coloring", books and colored pencils. Hang pictures or posters on the walls. Any clothing store should have mirrors, various display cases and racks for goods, fitting rooms. Furniture should also be bright, comfortable and soft. Remember that, after all, your institution is designed for children and their parents, so the design of the premises plays a very important role. Example original design premises you can see in the photo:

To open a successful children's clothing store and make your first customers regular, you need to take care of advertising. Most buyers are very attracted to discount cards, various promotions and sales. It has been and always will be! Be sure to develop a system of discounts and holiday offers. In addition, do not forget about standard advertising in the media, on transport, billboards, flyers and word of mouth. People need to know about you, and you can't do without such events.

Deliveries

In order to start a business from scratch, you need to find suppliers. China and Turkey remain the main suppliers of children's clothes in the domestic market. Good quality is justified by the low price and huge assortment. It is unlikely that anywhere in the world you will find such a large selection of the most diverse products for children of all ages. In addition, there are really exclusive and high-quality items. Nowadays, more and more young entrepreneurs order clothes from China in bulk in online stores and then resell them at a large mark-up. It is convenient and one of the most popular options for starting and developing a business.

Perhaps you will be interested in: Tips for opening a women's clothing store

You can also cooperate with domestic suppliers, especially since all of their products are made in accordance with GOST. In addition, the advantages include quite adequate price and the availability of all documentation for legal sale. And we honestly admit that the parents will have more confidence in the children's dress of domestic production than the Chinese one. In any case, here you need to experiment and after a while after the opening, you will decide for yourself what is more profitable to sell and with which suppliers it is better to cooperate.

You can open a branded children's clothing store through franchising. This option is especially popular with newbie entrepreneurs. The risks in this case are much less, however, there are also many restrictions (special design, ban on the sale of things from other brands). At the moment, the most popular franchise company for the sale of items for children is Gulliver.

Staff

In order to open a good children's clothing store from scratch, you will need to hire 2-4 salespeople who will work in shifts. These should be not only highly qualified specialists, but also people who love children and know how to communicate with them. This is very important rule, which should be taken into account when searching for employees. In addition, the salesperson should always be polite, neat, smiling and sociable. Make sure he communicates correctly with clients and is not annoying in any way. If you wish, you can hire a store manager or perform his duties yourself. You may also need an outsourcing accountant.

Estimated profit

Before starting any business, you need to draw up an accurate business plan. We propose to at least roughly calculate the costs and income of a successful trading establishment. So how much does it cost to open a store? One-time expenses include repairs, equipment purchases, clothing purchases from suppliers, registration and advertising. You may well invest in 800,000 - 2,000,000 rubles. Every month you will have to spend about 150,000 rubles on renting premises, advertising and staff salaries. At the same time, from time to time it will be necessary to order a new product from suppliers, it will cost 100,000 - 500,000 rubles. As the reviews show, a good children's clothing store will pay off on average in 1-2 years. The average monthly profit is from 100,000 rubles.

Download business plan for a children's clothing store you can contact our partners! Quality guaranteed!

Finally, we suggest that you familiarize yourself with the tips for opening a good children's clothing store in the video:

We told you how to open a children's clothing store from scratch, what you need to create and promote it. it profitable business, which will appeal to many women. However, everything is not as easy as it might seem at first glance. Only great desire and permanent job will make your earnings significant, and your activity truly successful!

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Children's products are very popular. A parent wants to give his child all the best. He puts the needs of the baby first. Moms are ready to spend large sums money for your child. Products for children are essential for all families, regardless of their social status and position in society. Demand creates supply. For this reason, more and more entrepreneurs are thinking about how to open a children's goods store?

How to open a children's goods store?

Children's stores are establishments that sell goods for children aged 0 to 15 years. Having decided to open a children's goods store, the entrepreneur must first decide on the format. There are shops that specialize in selling:

clothes for children of any age;
accessories for children;
clothes for the little ones;
clothes for children of primary school age;
supplies and accessories for the school;
school attendance forms;
clothing for teenagers;
sports equipment and costumes for children;
clothes for holidays and carnival costumes;
clothes for girls;
clothes for boys.

A store can be engaged in the sale of one direction of goods for children, or it can serve as a platform for the sale of several types of products.

Having decided on the format of the store, the entrepreneur must conduct a market analysis. You should start by studying your competitors. It is necessary to find out how many similar stores are already operating in the district. In addition, the entrepreneur must think over how he can attract potential customers to his establishment. Visit local parenting forums on the Internet to help resolve this issue. They will allow you to directly communicate with potential customers, ask them a question what is missing in the area and what products for children they would be happy to purchase for their children. Here you can find out the approximate financial situation of potential customers and form an idea of the price level.

To evaluate the business from the inside, to understand all its nuances and pitfalls, you can work for some time as a seller or administrator in a competitor's institution specializing in the sale of children's clothing.

Choice of ownership and taxation

Having decided to open a children's store, the entrepreneur must choose the form of ownership. Registration as an individual entrepreneur is suitable. The form of ownership is subject to fewer taxes and does not require complex reporting.

Then there is the choice of taxation. Here UTII is suitable. The amount of money that the state will have to pay does not depend on the amount of profit obtained in the process of trade and the amount of goods sold. The tax is calculated based on the physical characteristics of the children's clothing store. These include:

the area of the territory where the products are sold;
the number of employees;
the amount of store equipment.

Document portfolio

permission from SES;
permission from the fire department;
permission from Rospotrebnadzor.

In the case when the premises are rented in the building of a shopping center, and it is not registered as a retail space, the administration of the center should be in charge of obtaining a permit for the sale of goods from the Trade Department of the city.

A store specializing in the sale of children's products must be entered in the Unified Trade Register. The entrepreneur is issued a certificate confirming this, which will be valid for 3 years.

Choosing a place for the store

The level of profit depends on the choice of the location of the future store.

The premise for a children's goods store should not be less than 20 sq. M. Optimal size the area is considered from 50 to 100 sq. m. in sq. m. excluding size storage facilities... The store should be located near childcare facilities. This will increase the number of visitors to the point. Accommodation in a shopping center is suitable. The street on which the building is located must be passable. It is better to refuse the location in a residential area.

You should choose a room located at a distance from competitors. If this is not possible, you can organize a store selling children's goods next to a similar institution. But in this case, the business owner will have to offer visitors something that the competitor does not have. Perhaps he will be able to find a supplier who sells products at low prices. This will allow the entrepreneur to reduce the cost of the product without losing profit. A wide assortment that exceeds the list of products of a competitor can also become a decisive factor for potential customers when choosing a store selling children's goods.

Having chosen the premises, the entrepreneur will have to carry out repairs in it. Bright colors should prevail in the design. They will attract the attention of young visitors. The interior must be original. You can place images of popular cartoon characters.

To make the interior attractive and bright, a professional designer should be hired to decorate the store. He will be able to organically bring to life all the ideas of the business owner for the sale of children's goods or offer his own ideas.

Necessary equipment

The children's store does not require specialized equipment. For its normal functioning you will need:

racks for clothes;
racks;
cash machine;
showcases for product placement.

The equipment should fit into the overall interior of the store and match its design. The shelving should be bright.

Despite the small list, there should be a lot of equipment. Visitors' purchases are often spontaneous. For this reason, the product must be presented in a full range, and this will require a sufficient number of shelving and display cases. Over time, you can equip a children's play area and place TVs near fitting rooms, allowing you to pass the time while waiting. This will significantly increase the rating of the store in the eyes of buyers.

Store staff

At first, for the normal functioning of a children's clothing store, you will need:

accountant;
manager;
1-2 sellers;
cleaning woman.

All personnel must have health records. In their absence, it will not be possible to deal with the sale of baby food, if any. Sellers must work in shifts. All staff should be able to communicate with children, be polite and friendly.

The administrator is in charge of coordinating the work of the store. His position can be occupied by the business owner himself.

Shop assortment

The range of products depends on the area of the outlet. If an adult store requires about 4 sizes of clothes of the same style, from a children's store there should be about 14 of them. The average children's store should include:

strollers;
Kids toys;
childcare products;
car seats;
children's clothing and footwear.

For a store to be popular, it must have at least 30 different types one group of goods. For this reason, an entrepreneur will need to find a large number of suppliers.

A children's store may specialize in one thing. This makes it much easier to present a wide range of products.

Point of Sale Suppliers

The most popular suppliers selling products on the Russian children's goods market are:

Russia;
Turkey;
China;
Poland.

The products of Russian manufacturers are of high quality. It complies with GOSTs. Suppliers from Russia have the necessary package of documents confirming the quality and safety for children. When cooperating with them, there will be less delivery problems. They sell products at a cost acceptable to consumers of all social strata. Russian manufacturers inspire more confidence in parents.

The prices of Chinese clothes are lower, but the quality will also be low. In cooperation with foreign suppliers, there may be a problem with the delivery of products. However, their product will help diversify the assortment and attract additional customers.

With suppliers from other countries, you can establish cooperation via the Internet.

Advertising

A children's store should have a noticeable outdoor sign. There should be a showcase displaying the best examples of products. For regular customers, there must be a system of discounts and bonuses.

One of the popular innovations is the discount provided to the buyer for the birthday of the child.

television advertising;
advertisements in print media;
radio announcements;
distribution of advertising brochures;
website and store page creation in social networks.

Costs and return on business

The size of the investment depends on the planned level of the establishment and the location. To open a children's goods store, it will take about 1.5 million rubles.

Costs for opening a children's goods store (average):

Table. Capital investments

The average monthly net profit is about 250 thousand rubles. With this level of income, the business can pay off in 6 months.

When receiving discount cards that accumulate bonuses or discounts, visitors should be asked to fill out a questionnaire. Buyers must include their email address and residential address. This will create a customer base. By e-mail you can report new arrivals of goods to the store. Perhaps something will interest the buyer. However, you should not send out too often. Constant spam only irritates customers.

Products for children have always been in great demand. So it is not surprising that many are interested in how to open a children's goods store. Toys, diapers and many other things for children are not much inferior to products and drugs in terms of demand. And in addition, they have several important advantages:

First, the birth rate is gradually increasing, which means that the number of potential customers will only grow.
Secondly, most parents are ready to go to any expenses for the happiness of their child, which ensures a very high demand.
Thirdly, the mark-up on children's products is high enough to make it possible to gain profit quickly enough.

Despite all the advantages of children's products, opening a toy store or children's clothing is always fraught with many difficulties that can negate all your endeavors. This article is a quick guide that can help you get an idea of how to open a children's clothing store or baby products.

It describes the basic steps you will need to go through to become the owner of your own toy store. But remember, any business requires constant attention and a lot of investment of your labor, time and money.

Stage one - planning and market assessment

According to statistics, in most Russian cities there is almost always a demand for goods for children. Despite the fact that children's goods stores open regularly, demand still exceeds supply. But there is small nuance... Most of the existing stores sell approximately the same set of toys, many of which may not be the most High Quality... In order to get a good influx of customers from the very beginning, it is extremely important to rely only on high-quality products and a different assortment.

The first thing to do is to gather as much information as possible about potential competitors. It is useful to mark their location on the map to determine the coverage area of each store. It is also worth taking a closer look at the products that are sold there. Evaluate their assortment from the point of view of the buyer, and if you like what you see, try to adopt it. In the public domain, you can find business plans for a children's clothing store, after reading which you will find a lot of interesting things for yourself.

How to use the information received

Statistics help determine how much profit you can get by opening a store in a given area of the city. Your main goal at the first stage is to draw up your business plans for a children's clothing store. Many start-up businessmen go out of business within the first two years after opening a store, because they initially could not calculate the level of profitability of this enterprise.

Therefore, it is better to work out several options. Perhaps a children's consignment shop is more suitable for your city, or you should think about the idea of a hypermarket for children. Each option has its own characteristics that will ultimately affect your bottom line.

Stage two - choosing a store format

Basically, business plans for a children's clothing store describe two formats. The first is a department store, which is essentially not much different from a regular supermarket. The second is a highly specialized store that sells only one group of products. The first option is gaining more and more popularity, because in such stores, children can choose their own toys.

And if you remember that it is rather difficult to take something away from a seriously minded toddler, then you will understand how children's hypermarkets receive a tangible part of their profits. But creating such a store is much more difficult, primarily because of the huge capital investments that are needed at the first stage. For the store to be truly universal, you need to purchase the widest possible range.

Add to this the cost of renting a very large space, as well as the salaries of employees, the cost of equipment, a warehouse - and you get a very decent amount. In general, if you want to take the first path, then be prepared to spend at least 100 thousand euros in the first year.

Small but daring

The expenses of a highly specialized shop look much more modest. If you look at different business plans for a children's clothing store, you will see that the main expenses go to the rental of premises and the purchase of goods. A small store needs a very small space, and much less goods will be required. But this will not stop you from recouping all expenses quickly enough and start making a profit.

Specialty stores have many advantages over generic stores. First of all, it is, of course, significantly lower expenses for rent and salaries of employees. But at the same time, it is very important to choose your niche correctly, because a small store, most likely, will not withstand direct competition.

According to statistics, the most promising products at the moment are various educational games and ordinary toys. Also, there is always a great demand for products for babies, that is, diapers, baby food, and more. But there are many more competitors in this area.

You should be especially careful about clothes and shoes, because opening a children's clothing store is somewhat more difficult than everyone else. The problem is that parents can be very picky, and you can easily lose potential customers if you don't have the right size item in stock.

The customer must be satisfied, otherwise he will no longer want to shop in your store. It is necessary to provide the widest assortment so that everyone can find something to their liking and, no less important, in size.

It is not customary to save money on children. Therefore, opening a children's clothing store can be quite successful business... The main thing is to approach the organization of such an enterprise wisely.

Despite the fact that children need clothes of special sizes and styles (especially for babies), there are not many specialty stores.

Often these are either expensive boutiques widespread in megalopolises, or more usual points in the market for small towns, where the quality of goods leaves much to be desired.

Under these conditions, opening a clothing store with a wide range of products for children of all ages can be seen as a highly profitable business that can satisfy users living in settlements of various sizes. We will figure out how to open a children's clothing store from scratch, and what nuances to consider when creating such a business. And what does it take to open a children's clothing store?

Format is everything

Starting a business from scratch isn't so bad.

Yes, it will have to be promoted, and this is not an easy job.

On the other hand, there is an opportunity to choose the concept of the future enterprise. The correct format is the key to success.

Funds are spent more rationally, space is more compact. As for the assortment and advertising, they are more thoughtful, which means, for sure, they will get to the point. So, the format of a children's clothing store can be as follows:

Classical. This implies the sale of products through a full-fledged retail space in specialized departments of hypermarkets or in individual stores in shopping centers.
Online. It is quite possible to sell clothes for children over the Internet. Today it is popular and in demand.

In both cases, there are pluses and minuses. For example, in the first version, customers have the opportunity to look, touch and try on clothes for a baby.

When purchasing clothes through the store's website, they will only have a visual representation of the product, as well as be guided by the description provided by the seller. The photo does not always reflect the true appearance of the thing, just as the declared characteristics may not correspond to reality.

You should be prepared for frequent product returns when selling online.

It is quite difficult to choose clothes for a child.

Children do not always meet age standards for height, weight and foot size.

At the same time, online sales are beneficial for both the seller and the buyer. The first one saves on renting premises, respectively, it can install more low prices... The latter have the opportunity to purchase products at an acceptable cost almost around the clock, without leaving home.

Advertising and promotion

As for advertising, the promotion of an online store will require enhanced measures. A real store is always in front of the eyes of passing customers, so when they need children's products, they will be the first to remember it.

It is convenient to promote a children's clothing store through specialized resources (thematic forums, groups on social networks, blogs of successful mothers). Such advertising is quite economical and effective.

Where is the best place to locate the store

Initially, a large area is not required to open a store. It will be enough 50 m 2.

Better to start from a small point. This will allow you to study the preferences of buyers, determine the most popular products and "get your hands on".

It makes sense to open a store in places with high traffic, preferably the audience for which the product is designed.

Not necessarily in the city center. Adults buy clothes for children, so points near kindergartens, attractions, playgrounds, clinics, development centers will be appropriate.

It is advantageous to locate the premises near similar stores that are popular with consumers.

This will increase the chances of getting the attention of potential consumers. Following to a familiar store, customers with a high degree of probability will visit yours.

A high-quality level of service, a well-thought-out assortment and a loyal pricing policy will help convince a client to buy clothes for a child from you.

Naturally, the rental rate should also be taken into account. It can vary several times. However, the location of the store in an expensive shopping center with a high rental rate does not guarantee a large turnover.

Children's clothing store in rented premises

The site is the face of the store. It is both a showcase and an office, so it should be interesting, convenient and most understandable for the client. All the necessary data must be in plain sight (contacts, buttons for ordering products, opening hours, sizes, color, availability of goods, prices, advantages of buying on this particular resource, etc.).

It is better to order a website from professionals. Experts will not only create a high-quality resource with advanced functionality, taking into account all the wishes of the client, but will also be able to suggest which domain and hosting to buy, which structure and color solution site will be more advantageous.

Just creating a website for an online store is not enough. The resource must be optimized for search queries and periodically promoted. Specialists can handle this better. You can order a subscription service.

Shop decoration

It is advisable to arrange a children's clothing store in light or bright colors... Pictures with cartoon characters or fairytale characters will also be appropriate. A nice trick that both kids and parents buy into is gifts for toddlers.

It will be enough to distribute balloons, hoops with "ears", cardboard masks and other little things. Children's music will not be superfluous. Such a background will contribute to great mood from buyers.

Bright design for a children's clothing store

Old-timers in this niche are advised to place a children's corner in the store. It can be equipped with a sofa, playpen, TV, drawing table, children's slide or toys. This will allow one of the parents to relax with the child, while the other is busy choosing a wardrobe for the baby.

Legal registration

To operate a children's clothing store, you will need to register an individual entrepreneur or LLC, as well as obtain certificates for products.

To do this, you must submit documents to certain government agencies (tax, Pension Fund, FSS, MHIF, etc.). Registration will take up to 10 days.

Suppliers should be selected verified, with appropriate licenses for manufactured or marketed products. Certified products will meet high quality standards, as well as be labeled with clothing sizes that meet the established standards.

Children's store assortment: embrace the immensity

The initial assortment should be formed according to the season from items of the full size range.

It is better if there are more than one set of them.

Based on which category of children you are targeting (babies, children preschool age, schoolchildren).

Choose the most popular colors (pink, blue, neutral). As you sell products, identify the products in greatest demand.

Select personnel depending on the width of the assortment. He should be sociable, honest, outwardly attractive and polite. For a small store, 1-2 sellers and 1 cleaning lady will be enough.

If you have a summer house or Vacation home with the site, you can try yourself in the role of a businessman. On the site, you can grow products for subsequent sale. - everything about the organization of greenhouse facilities, calculation of investments and payback.

Check out our garage manufacturing business ideas. Successful examples from Europe.

Making and selling soft ice cream is a simple yet profitable business. In this topic, we will consider all the nuances of starting this business: from ice cream production technology to calculating payback.

Store opening costs

registration - about 1 thousand rubles;
obtaining permits - up to 10 thousand rubles;
rent (if required) - up to 70 thousand rubles;
repair and purchase of equipment, office equipment, consumables - up to 250 thousand rubles;
purchase of goods - up to 300 thousand rubles;
staff salaries - up to 25 thousand rubles;
advertising campaign - up to 20 thousand;
other expenses - about 50 thousand rubles.

The total amount will be approximately 726 thousand rubles. However, in each individual case, it can change (for example, if there is no need to make repairs).

Business payback

Is it profitable to open a children's clothing store? The profitability of opening a children's store is quite high.

With a competent organization of the point in the passageway, it will be possible to return the invested funds in a year and a half.

At the same time, tangible profits will appear after six months of stable operation, when the brand becomes recognizable and an audience of regular customers appears. The average markup for products is about 130%.

This business requires frequent updating of the assortment, therefore, constant investments. Do not forget about the seasonality of the business. As a rule, sales drop in the off-season. Therefore, it is advisable to “dilute” the assortment of the store with toys, handbags, accessories and other goods.

When opening a children's store, rely on the little ones. After all, it is they who will ultimately make the decision to buy this or that thing. Put your soul into your store, and then parents and children will come to you again and again, feeling the atmosphere of attention and ease. And of course, the quality of the products should not be ignored. Small buyers especially need comfortable, beautiful things that are resistant to wear and tear.

If you prefer production to other types of activity, but at the same time do not have large finances, then you can realize your idea by creating small production... ... Where to begin? What to produce? You will find the answer to these questions in the next article.

Read about how to find remote work on maternity leave in the topic. Useful Tips for young mothers.